Freshly shaved, three-day beard or full beard: anything goes, but every look needs its own care. The classic morning ritual in the 50s included a sharp razor, a brush, nourishing shaving foam and a good splash of aftershave - even today, the right care is still the be-all and end-all! Whether Moustache, Fu Manchu or Henriquatre, the male bristles are crying out to be kept in check: because they don't take care of themselves. The more beard or the more elaborately shaped the beard is, the more care it requires and the more the beard owner hopes for a daily ritual of gentle cleansing, finished off with invigorating beard oil or balm for a pleasant feeling on the skin. For the perfect stability of the moustache, the man then reaches for the beard wax. So in case you haven't heard: real guys groom now!